However, there is one issue that remains. It will be quite easy for you to put images of your products that people can click over to buy if your board is about fantastic interior design ideas and your company offers furniture and other things. If you sell life insurance and your board is about “fun family days out,” you won't be able to sell directly through the board. So, how do you turn it into sales on Pinterest?
Generally speaking, your goal here will not be to sell directly. Instead, the goal will be to increase brand awareness while also establishing trust and authority. The goal is for your audience to regard you as an authority on the subject of families and life insurance, and as a result, they will click on your links when they need more information about buying a policy.
Of course, this is not the most direct way to sell, but in the long run, it may be far more beneficial as you create a long-term connection and position yourself as a thought leader in your industry.
At the same time, you should consider the comments you're leaving on your images. This is your chance to market your goods by linking the image back to your website.
For example, if you're posting images of people completing home exercises to give your followers inspiration and ideas, you may sell through those images by including a remark at the bottom saying that more similar routines can be found in your eBook at THIS URL.
The nice thing about Pinterest is that it truly makes use of social media's contagious potential. If your board is truly adding value, this fact will be sufficient to guarantee that it develops organically. People will repin your pins, leave comments, and use the search to determine out what you're publishing.
People will eventually gravitate towards your brand and you will develop your following if you provide new information, keep on subject, and provide actual value by giving a genuine service of some type.
That isn't to say there aren't other things you can do to speed up your growth even more.
Here are some ideas for increasing your following quickly:
Post Regularly:
Your images will be seen in searches more regularly if you publish regularly. Likewise, they'll attract more attention in home feeds, meaning that other users will be more likely to repin them and therefore share them with their audiences, increasing your visibility.
Choose Your Tags Careful:
When it comes to getting maximum exposure for your images, picking the right hashtags is just as important as it is on Twitter. The tags will determine which searches show up your images, so they'll have a direct impact on the number of people who discover your brand.
Make sure to consider the types of things that are widely searched for on the site when picking your tags. Keep in mind the types of things people use Pinterest for, as well as the fact that the audience is 85% female. Keep in mind that consumers are seeking visuals. ‘How to' isn't quite right here (‘life hack' is a better string).
Write Comments:
You give an image no context if you post it without comment. This means you won't get the most out of it since others won't understand what you're trying to say with it. Explain how to execute the exercise if it's a bodyweight exercise!
If it’s a decoration for the home, then explain how people can use it, what it’s made from and where it can be bought. Make sure to link your brand to the image, otherwise, people might just appreciate the image but never engage with your profile as the person who uploaded it!
Interact With Others social media:
Reciprocity is an underused tool on social networking. Because this is still a social network, it should be used for communication. The more you interact with people, the more likely they are to look at your profile and boards.
As a result, make sure you're interacting, following, repining, and doing other things. If nothing else, you'll be assisting those people in promoting themselves, which will help you create goodwill!
Integrate Your Website:
Properly linking your website and your Pinterest account is one of the most important methods for you to promote your brand throughout Pinterest and get discovered by more people. This may be accomplished in several ways. One way is to provide a link to your Pinterest account on your homepage.
This way, if someone visits your website for the first time and likes what they see, they may decide to follow you on social media as well, and then go to Pinterest and follow your account or boards.
Use ‘Shareabolic' or a similar social sharing button on your website as another recommendation. If you have a WordPress site, these may be readily installed and will allow visitors to quickly and easily ‘Pin' an article that they found interesting, along with an image. As a result, more people will share your images, resulting in increased visibility for you.
Cross-Pollinate:
You should also try to cross-pollinate across your social media networks regularly. If you have a popular Twitter account, for example, you might tweet about the ‘inspiring boards' you're establishing on Pinterest every now and again. You can also share your pins on Facebook for others to see. Do this once in a while to assist all of your accounts to grow at the same time.
Think about Pinterest when you create content:
If you've ever heard of the term “clickbait,” you'll be aware that many website owners are now creating content specifically to boost Facebook shares. This is content that uses an obscure title to stimulate people's interest and, as a result, generates more clicks. It's inconvenient, but it works, and sites such as Buzzfeed have benefited from it.
So the idea is that planning how you'll share your content before you generate it is a smart move. The same can be said for Pinterest marketing. What are the requirements for making an article effective on Pinterest?
Simply said, it requires a great image that will improve the article's value (this will also help when other people share your images and your pages). Make sure you're using original images on your site, and that they're meant to sell the substance of your article or blog post and attract readers to click through to the URL.
Tips that can be communicated in a single image, memes, and inspiring quotes are examples of things that can work effectively. It's also worth noting that some images automatically draw more attention than others —we are psychologically hardwired for instance to notice pictures of faces!
