More than 50% of the world's population is using email. That is a total of 3.9 billion people, approximately. Thus, Email marketing is a strong and influential way to connect with your target market.
Email marketing has a huge ROI of 3,800% on average. That’s $38 for every $1 you spend on your email marketing campaigns, BUT… that’s only when it’s done in the right way.
And to make sure you’re marketing your business in the most effective way possible it’s well worth investing in a suite of marketing automation tools.
You wanted to compare ActiveCampaign vs GetResponse, as you are unsure which one suits your business better… That’s exactly what we’re going to do today.
Both of these tools have made our lives easier in terms of digital marketing. They are not limited to just email marketing. There are many other noticeable features of these tools. But which one is highly recommended? Just read on to find out.
Read about Why should you analyze your email campaigns?
The core differences Between ActiveCampaign vs GetResponse:
ActiveCampaign and GetResponse are almost the same, but few distinct differences make one better than the other. The core differences are as follows:
- GetResponse allows you to build landing pages, whereas ActiveCampaign does not offer this feature.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would need to use a third-party integration for this.
- GetResponse only allows you to contact your subscribers by email, whereas ActiveCampaign allows you to contact your subscribers by SMS and site messaging
- GetResponse enables you to sell products and take payments through its landing pages, whereas this is not possible with ActiveCampaign
- ActiveCampaign offers a 14-day free trial, but on the other hand, GetResponse only offers a 30-day free trial.
- ActiveCampaign has an additional ActiveCampaign messaging service (SMS Marketing), which ActiveCampaign assists in marketing, whereas; GetResponse has a premier webinar marketing service.
- You can pay on both ActiveCampaign and GetResponse has a strict monthly payment schedule.
- GetResponse is as old as 1998, but ActiveCampaign was launched a few years back in 2003.
Knowing that both ActiveCampaign and GetResponseare not much expensive, but there is more to it. They are the ones that offer a complete package and have all the features you want. Didn’t get my point?
Well, to start off with, if you have used ActiveCampaign, you would know that it is not just a basic mail marketing tool. It is way more than something ordinary. It has SMS marketing, CRM, social media advertisement, and landing pages other than just email marketing. GetResponse has email marketing coupled with webinars, landing pages, CRM, Sales Funnels, and a lot of other features to side with this.
Until now, both of them sound good enough. So how would one decide which one is the better one?
You can even check their features and pricing terms as well as other useful facts below. When matching products make sure to compare their corresponding features and mark their disparities to get a clearer picture of both deals. What is more bear in mind to check non-core factors like security, backup, ease-of-use, and customer support?
Let’s compare both of them side by side.
An Outline of ActiveCampaign and GetResponse:
ActiveCampaign
ActiveCampaign was founded by Jason Vandeboom in 2003.
Since then, it has become one of the most popular solutions for marketing automation and CRM.
ActiveCamapign has over 300,000 customers. It’s known to be one of the most powerful email marketing automation & CRM solutions on the market.
ActiveCampaign is one of the most user-friendly all-in-one marketing platforms for small to mid-sized businesses. ActiveCampaign combines email marketing, marketing automation, and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain, and engage your customers. Ultimately helping you save time and grow your business.
ActiveCampaign lets you easily create eye-catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.
ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support, and lead generation.
Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
120,000+ businesses use ActiveCampaign to win customers’ hearts and minds
Considering all of this, can it outshine GetResponse?
GetResponse
One thing that ActiveCampaign can never get to as compared to GetResponse is age and experience. GetResponse started in 1998, and now it has experience in digital marketing and email automation for more than two decades. It was made by a polish teen boy who wanted to make a lasting impact on online marketing through email marketing.
The tagline of GetResponse is the “world’s easiest email marketing software to use.” It has stood by its stance as it has a very easy and simplified user interface. It has simplified autoresponders, sending emails, making lists, online surveys, and newsletters.
And that’s not all! GetResponse has made itself a compact marketing solution over the years. It is an amalgamation of CRM and online marketing consisting of email marketing, sales funnels, webinar hosting, and landing pages.
It has made great progress over the years. It has 350,000 users all across the world in 182 countries. To add to that, almost 1 billion people subscribe to GetResponse every month!
All of the above information seems a lot to outdo. But can Active Campaign outdo it even?
The Main Features of ActiveCampaign and GetResponse
Email Marketing Campaigns
ActiveCampaign
ActiveCampaign’s Email marketing features allow sending a range of different emails to your contacts, including:
- Broadcast emails
- Triggered emails
- Targeted emails
- Email autoresponders
- Email funnels (sales funnel)
- Scheduled emails
It’s very easy for anyone to get started using ActiveCampaign, so there’s no need to worry if you don’t have any prior experience using this type of software.
The email builder uses a drag and drop interface, so you can easily create beautiful emails to send to your subscribers. If you don’t want to create your emails from scratch then you can choose one of the pre-made email templates.
All of the pre-made templates are mobile-friendly, and you can customize any of the elements to suit your branding, including the fonts, colors, images, and more.
The segmentation and dynamic content features allow you to send different emails to different customers within the same campaign based on actions they have taken before, such as whether or not they have made a previous purchase.
ActiveCampaign integrates seamlessly with the most popular apps, so you can connect your email marketing to your Facebook, WooCommerce, or Zapier accounts, or choose from over 250 other apps to integrate with.
GetResponse
GetResponse is also very user interactive as ActiveCampaign, but the thing is that it might not be as easy to use for beginners. But it is quite accessible when you are once familiar with its email marketing tactics.
Once you learn how to use it, you can do more with it than just basic emails. GetResponse has tools for welcome emails, transaction emails, abandoned cart emails, email newsletters, and other such email marketing options. How you want that email, you can change it by using dynamic tools or A/B testing.
You can track email opens, clicks, bounce rate, mobile views, and much more to give you an insight into how your customers and subscribers are engaging with your emails.
GetResponse integrates with most popular apps, so if there’s an extra feature you need, such as PayPal, WooCommerce, Stripe, Social Media, or something else, you can easily connect it to your GetResponse account.
Automation
ActiveCampaign
ActiveCampaign’s marketing automation features save you hours each week by automating your entire marketing process.
You can schedule a welcome email series to be sent as soon as someone signs up to your list, and based on any actions they take (such as making a purchase) you can trigger follow-up emails.
Since all of the emails can be personalized and targeted, the customer will feel like they are receiving a personal email service, and will be more likely to open emails from you.
It’s easy to build your own automation using the drag and drop automation campaign builder, which lets you visually see what stages in your automation, and set up an automated visual workflow (automation editor and automation workflow) with just a few clicks
If you are ever unsure about the automation you are building, there is lots of information on hand, including training guides, videos, and live one on one support. You can also take advantage of the pre-built workflows available, and use them as they are or customize them to your exact requirements.
GetResponse
GetResponse allows drag and drops editing option in automation that is not available as such in ActiveCampaign. By GetResponse, you can make detailed workflows using conditions, actions, and filters. Conditions are specific situations that initiate automation; actions are the automation tasks that need to be completed by the system. Filters are some things that you block out or arrange the contacts in.
You can create automation tasks for messages, page visits, subscriptions, engagement messages, and other related things. So, the automation of GetResponse is better and more flexible than ActiveCampaign.
Deliverability
Both of these platforms were tested in Deliverability in February 2020.
ActiveCampaign was found to have a 90.2% deliverability rate, whereas GetResponse only had a 75.6% Deliverability rate. (email tool tester)
What does this mean?
It means that in these deliverability tests, emails by ActiveCampaign were delivered 90.2% of the time, whereas emails by GetResponse were only delivered 75.6% of the time.
ActiveCampaigns rate is the highest across the Industry.
I must also say that this is dependent on how you build your list and your line of business.
If you build your email list through traffic exchange platforms and your emails look a little spammy, then, of course, you will face some trouble with deliverability.
Other than that, you should not face problems with deliverability.
However, you can test your emails first and see where they are going, so that you can make any changes if needed.
For email marketing, it’s a minor win for Activecampaign, due to the deliverability and more automation triggers.
Landing Pages & Funnels
The next feature that we are going to be comparing between the two platforms is landing pages & funnels.
This feature is only offered by GetResponse, so it’s a clear win for GetResponse. However, we will be having a look at this feature, just to see what GetResponse has to offer.
Other
Both platforms also have some other features that don’t go into the above categories.
Activecampaign also offers SMS marketing which of course, has significantly higher open rates.
GetResponse does not offer this feature. So, that’s an aspect in which ActiveCampaign wins.
However, GetResponse also offers tons of free courses if you are a member of GetResponse.
For example, their 90-day list building program. This can be extremely helpful if you are completely new, as you will learn how to build and grow your email list. So, that might be a reason why some people may want to go with GetResponse.
Price Range
Both of these platforms start at very similar pricing points. If paid monthly, they both start at $15.
If paid yearly ActiveCampaign starts at $9 and there is also an 18% discount available for GetResponse.
There are two main differences in the starter plan for both of these platforms.
Firstly, in the GetResponse starter plan, you can build unlimited lead funnels and landing pages, as well as sell e-products and services.
So, that’s a benefit of the GetResponse starter plan.
The other main difference in pricing is that the GetResponse starter plan does NOT include email automation, whereas the ActiveCampaign plan does.
The Getresponse basic plan includes autoresponders, but not action-based automation sequences.
So, if either of those differences would affect you, I recommend going with the software that has the features you need.
For more, information on the pricing, please visit the official pricing tables linked below.
Benefits of Using: –
ActiveCampaign
- ActiveCampaign is a powerful marketing automation tool with all the features you need to send personalized campaigns to your customers, and manage your sales process
- Although ActiveCampaign is powerful, it is also very easy to use, so anyone can use this software even with no previous experience
- ActiveCampaign has a high email deliverability rate, so you can be sure as many emails as possible will arrive safely in your customers’ inboxes
- If you are moving over from another email marketing service or CRM, ActiveCampaign will migrate all of your contacts and data over for free
- You can automate a majority of your sales process with Active Campaign’s marketing automation features
- Machine learning helps your sales team to figure out how to use their time most effectively with the probability feature
GetResponse
- GetResponse offers powerful marketing automation features that let you easily build automated funnels using the drag and drop funnel builder
- Landing pages are included at no extra cost, enabling you to easily collect data from your web visitors
- Webinars are included, with lots of advanced features available, so there is no need to use third-party service to provide webinars to your audience
- Comprehensive reporting and analytics features, combined with A/B testing allows you to continually optimize all areas of your marketing
- Free 24/7 support is included with all GetResponse plans
- GetResponse offers excellent value for money when you consider all of the features that are included
GetResponse Digital Marketing Certification Program
It is a program that has a lot of videos that allow you to know about digital marketing. At the end of this program, you give a test. If you clear that one, you will get a certificate. Hence, the license of being called a certified digital marketer.
Bottom Line (Conclusion)
Now that you have read all the comparative points of ActiveCampaign and GetResponse, I will give my verdict on which one is better.
Both are fantastic solutions if you are looking for high-quality email marketing automation.
Personally, I like to use both of these pieces of software as I like them a lot.
If you can’t decide between the two, I would assume that you don’t need funnels, landing pages & webinars in which case I would recommend ActiveCampaign.
However, you should also remember that both of these platforms offer free trials, so you can test both of them out first.
GetResponse offers a 30 Day Free Trial, whereas ActiveCampaign offers a 14 Day Free Trial.
Neither trial requires a credit card.
I hope that this comparison has been helpful for your decision and if you did enjoy this post, I would appreciate it if you share it!
