Any method of digital marketing relies on special tools and programs to work properly and achieve the desired goal. Email marketing is not different from any other method, it also contains tools that depend on the success of its marketer campaign, it is also useful to create special lists for customers based on their behavior after they receive the mail Catalog.
In this article, we cover 5 email marketing tools with an explanation of the features of each tool
To enable you to get a general idea of the features and price of each tool, to make it easier for you to choose the most appropriate tool that matches the goal of your email marketing campaign.
Read About Email Marketing analytics
Top 5 Email Marketing Tools:-
1- MailChimp
MailChimp is one of the most popular and powerful email marketing tools not only because of its frequent use (around one billion emails are sent daily through MailChimp) but also to add new features to the tool every short period to improve the user experience and to help marketers get the best results. From their email marketing campaign.
Pricing plans:
One of the most important features of MailChimp is the presence of a free subscription to the service that enables you to reach 2000 subscribers and send 12,000 emails a monthly subscription, which makes this very suitable for owners of emerging blogs and new sites.
Besides the free subscription, there are two other plans, the first starting at $ 10 a month to $ 250 a month that gives you access to 52,000 subscribers.
The other plan offers you more benefits than the first, such as an advanced method of segmenting customers and comparing campaign reports according to criteria such as performance and customer interaction. This plan starts at $ 200 per month, but its advantages revolve around the reports you provide more than the number of subscribers.
Click here to learn about the advantages of each rate plan and what it offers you
2-ActiveCampaign
ActiveCampaign tool is the best choice for you if you want to send fewer messages with good results, as the tool's mechanism centers on the character of the customer himself and the extent of his interaction with the mailing message, as it divides customers into categories based on different data such as geographical area, behavior and behavior of the customer with The message also includes many other benefits, including sending messages via mobile and giving priority to customers who interacted appropriately with your mailing message.
Pricing plans:
- ActiveCampaign pricing plans start at $ 15 per month with access to 500 subscribers. You can reduce the amount to $ 9 per month. If you subscribe to this plan annually, you might think that's a small number compared to what other tools offer, but remember how ActiveCampaign works as we explained earlier. By relying mainly on reviewing and selecting customers according to their behavior, that is, this number, although it is small, you can achieve good results from it because it depends on a segment of customers interacting with your email.
- Another pricing plan varies up to $ 500 per month, and you can set your budget in some plans like the Professional plan and plans for large organizations and business owners.
There is also a 14-day trial period that allows you to use the service for a trial with access to 100 subscribers.
Click here to access ActiveCampaign's pricing plans to find the most suitable one for you
3-GetResponse
The tool's capabilities are not limited to GetResponse and provide email marketing services only, but also has many advantages in the field of e-marketing, such as the ability to design a landing page and other advantages that when used with email marketing messages increases the effectiveness of your marketing campaign and improves its results.
This tool is also very easy to use, as you can design your email in a drag and drop or (Drag & Drop) manner, and of course the tool provides features like most of the tools you need as an email marketer such as automatic response and segmentation of customers according to their interaction.
There is also a special feature that this tool provides that enables you to know the best time for customers to receive your message to increase the rate of reading and interacting with the message.
Pricing plans:
Like most email marketing tools, it offers the GetResponse tool for a free 30-day trial period, but hardly any tool offers all the features that it does on a paid plan
To be available in the trial period, where you can try all the features of the tool for 30 days before choosing the right pricing plan for you which starts at $ 15 per month per 1000 customers and escalates gradually.
And with that, you get $ 1199 with access to 100k customers, and this is for large companies. The tool also provides an 18% discount when you pay in advance for a year and a 30% discount when you pay in advance for two years.
Click here to view GetResponse management pricing plans
4-AWeber
AWeber is one of the oldest e-mail marketing tools and provides most of the advantages that you might find in any other tool, such as providing pre-designed templates to suit the nature of your marketing message, as the tool is compatible with a wide range of marketing tools
.
The other tool also allows you to design your e-mail message in a way of drag and drop (or drag and drop). The tool also features a powerful technical support program that provides distinctive service through 3 means of telephone communication, a chatbox on the site support is provided 24 hours a day Of course, you can contact them via email.
Pricing plans:
- Starting at $ 19 / month with access to 500 subscribers
- Up to $ 149 / month with access to 25K subscribers
- If your mailing list has more than 25,000 subscribers, you can participate in a plan in which the price is set according to your requirements.
The tool also gives you a 30-day trial period to test the service and discover its features
This tool also provides good discounts if you subscribe to the quarterly pricing plan, you will get 14% off. This percentage increases to 14.9% if you pay one year upfront.
Click here to view all the tool's pricing plans
5-Constant Contact
In my opinion, the most important feature that you can benefit from in this tool is the educational videos page, which contains more than 70 videos explaining how to use the service from the beginning of your account creation and payment.
So read this campaign performance reports as well as a special tool for generating discount coupons ، This is in addition to its compatibility with social media marketing plugins.
Pricing plans:
- Starting at $ 20 per month with access to 500 subscribers per month
- It increases to $ 335 per month with access to 50,000 subscribers per month
- Another plan starts from 45 with access to 500 subscribers per month as the first plan, but it contains additional features of course, the most important of which is the increase in available storage space 2 GB instead of 1 GB in the first package and the number of users of the tool increased to 10 users instead of just one in the first plan
You can view all tool pricing plans and compare the features of each plan through this link
The tool provides special discounts for the continuous calling of up to 15% if you pay in advance for 6 months And up to 12% when you pay one year upfront on either plan. The tool also offers a free one-month trial period to test service features.
Conclusion :
In this article, we tried to touch on the 5 best email marketing tools out there ، Choosing the right tool for you is something that needs to be done after studying your needs and goals for using email marketing and comparing them to the benefits and features that each tool provides.
To determine how successful your campaign is, in this article we've discussed the most important prices you should rely on when reviewing reports for email marketing campaigns.
Click Here to read article ِabout activecampaign vs getresponse which one to choose
